Website Analysis: Charlie Puth

Charlie Puth's website is very interesting in terms of its content. The website contains gifs and photos, as well as promotional aspects such as music streaming and tour dates. The overall aesthetic of the website itself is monotone, which helps to outline photos and videos on the website. The audience may find this effective as it makes the photos and videos more eye-catching and captivating.

The use of this gif at the forefront of Puth's website helps to promote his latest music video, "How Long". As well as this, the gif establishes a unique and interesting style that is rarely seen in other websites. The gif helps to establish to new viewers Charlie as a person and his visual style, as well as promoting his newest song. The buttons in the bottom corner of the page allow the audience to quickly and effectively access the content Puth is promoting, meaning he is able to achieve more YouTube views and single sales. The gif also fills the entire page, meaning it is unavoidable to the eye.

This element of Puth's website works to just as effectively promote his content. The overall style and theme of this page is a contrast to his opening page; its simple and almost "plain" layout means that the website is quick and easy to navigate, and therefore it is easier for the audience to purchase and listen to Puth's music. The black and white style matches his single's cover art and could be used to match with this.

The Tour page within Puth's website is just as simplistic and bare as the others. The effectiveness of this simplicity could come from the idea that it is easy for viewers to understand and navigate this page, meaning that they are more likely to formulate a response to it. In this case, Puth could be presenting an easy to navigate ticket and tour page in order to allow more of his audience to purchase and attend the concerts. This means Puth is able to efficiently and effectively promote himself and receive a larger response than someone who uses complicated navigation and dark, illegible fonts/colours to present something such as this.