Planning Evaluation: Question 1

Conventions of Electropop:

- fast cut montage

- unique and bold

- concept, narrative based

- modern and bright

- light-hearted, relaxed atmosphere

- experimental

- use of bright colours

Stayed with conventions

- narrative based

- fast cut editing / montage

- unique and bold (menacing side)

- use of mine en scene: colour red to suggest personality, as well as makeup and accessories. Wanted to portray a character more interested in their appearance and conform to the "picture perfect" idea of electropop music videos and the performers within them.

Developed conventions

- modern

- experimental

Challenged conventions

- light hearted, relaxed

- bright colours

- used more saturated and plain colours to reflect the mood of our character, mise en scene: white, no accessories/bling, no makeup; positioning: shadows, creating darkness, reflecting "shadows and monsters"