Planning Evaluation: Question 2

How effective is the combination of your main product and ancillary texts?

- MV

creates atmosphere developed throughout digipak and website, ie associating the white dress with innocent character, makeup and accessories with manic character, and the moral/message of our artist

- Digipak

creates a link to music video, acts as a running narrative and reflection of personal struggles

also makes it easy to link the artist to their music video and therefore encourage recognition

- Website

Website becomes a platform that is the roots of the artist (outside links to listening to music, watching videos, buying tickets, accessing social media) works to promote the artist

share same colour scheme and images, creates / encourages a link to the artist

music video works to emphasise feelings and emotions portrayed in digipak photos and schemes used eg vintage style, black and white, etc.

messages our artist portrays?

- dual personality

- bipolar disorder

- personal struggles

- power of words