Website Analysis: Troye Sivan

In order to get the best out of our website, I decided to look into similar Artists' websites in order to see how they portray themselves and the effects it has.

First Initial Look

This Lightbox at the front of the website allows for Sivan to promote his new music. It is a plain coloured page, with the text and video itself being the main and central focus of the screen. This means the audience are unable to avoid it and, since the video plays automatically, they may begin to watch the new content. .However, the button to leave the screen is also quite bold and obvious, meaning that perhaps Sivan isn't trying to force his audience to watch the content, just giving them the opportunity to if they'd like. The font style is bright to contrast the dark background, making the text more visible and legible.

Home Page

It appears that Troye uses his website as more of an aesthetic blog, with panels that could be seen as "posts" in difference to references and links. For example, the panels seen here have their own links to different pages and that open in different tabs. There is no different pages to this website, which reminds me a lot of a Tumblr blog. This idea makes the website more enticing as it is easier to navigate and also keeps focus on the particular posts on the site. It allows for Sivan to effectively promote his work, in a more artistic and unique way that will encourage more people to consume his products.

Overall Style

The website is very aesthetically interesting as a whole, however what makes it even more interesting is the style, look and graphology of each individual panel. They all have their own theme and style, which means that no two panels are the same. It creates a more artistically diverse site that allows Sivan to express himself in a number of different ways: some of the fonts being more calligraphy-style and curved, others being very bold, straight and obvious. It means he can explore different styles which I think his audience enjoy, and I personally find to be more interesting than keeping to the same style constantly.

Colour Scheme

The colours used to present Troye Sivan as an artist are important to his style as well as the way the audience or first time viewers see him. The colours used, much like the overall style, are very individual to each panel, and are adapted to suit the font and images used. However, the website itself uses quite pastel, light colours that compliment the over-contrasted, edited photos and white fonts that make up the panels. The colours are quite simple, which could be to suggest that they're only used to emphasise everything else on the page, and they compliment what else is being portrayed to the viewer. I personally think this is a good idea; other artists use loud and bold colours or backgrounds which cause the viewer's eyes to be looking at too many things at once. It can get overwhelming and create distractions from what the main focus of the website is.

Tour

Sivan presents events such as his tour through his website.

This allows his audience to access information about the tour through his own website, and not a third party one. This means the audience are likely to feel more comfortable with the concept, and more interested in attending. The way it is presented to the audience is quite vague: other artists may have included more information before a viewer would have to click on the link, for example the locations, or the year in which the tour is being held. However, Sivan's use is more enticing, and means his audience are more likely to click the button to find out more. Had he mentioned all the locations and dates before, a number of people may have just continued scrolling or wouldn't be as invested, especially if they can't see their country or city on the list.

Social

Troye Sivan presents himself through his website also, due to the Twitter panel he has on his page, which is used to show his latest posts on Twitter. This creates a connection both between himself and his fans, and himself and his website. It keeps Troye as a person in perspective, allowing him to express himself in a way that isn't promotional or seemingly professional.