Website Analysis: Halsey

Halsey's website it initially presented through this image, which clearly states her name and an image of herself. This means we can establish clearly who's website it is.

Her links are very much what an audience would want from an artist. They are able to access a number of different pages about her and her music, as well as information in regard to her tours and her merchandise. The option of a mailing list is impressive, and helps to allow Halsey to connect with her audience. It expresses the idea that she can inform them of any updates, instead of them being left to find it out for themselves.

Halsey uses a bright background on this page to match the colours expressed on her Hopeless Fountain Kingdom album cover. The different fonts are keeping to the fonts seen on her album cover, in order to make the audience recognise and understand the reference. She has included the dates, locations and cities of her tour, in order to allow her audience to understand more effectively where she is performing. Unlike Troye Sivan's website, Halsey has allowed her audience more information in order for them to understand quicker. Although this is more efficient, it does not evoke as much anticipation and excitement as noticed on Sivan's Tour page.

Halsey includes a page that allows her audience to watch her latest music video. Although this is effective marketing, there is only one video available to watch. This means that a viewer may not be able to easily access her older music videos through her website. The use of a black background means the audience are not distracted by anything, and their focus is on the video, which is aligned in the centre of the page in order to be the first thing the audience see.

The fact that Halsey has included a bio on her website means she can effectively present herself to her audience. A bio allows the audience to understand more in regard to the artist and not just their music, and will be an element of interest for a number of her fans. The plain black background and bold, white font allows for the writing to hold the audience's attention, and matches Halsey's idea of being "honest". The two colours are not hiding anything and not distracting the audience from Halsey's bio.

The idea of a gallery allows Halsey to add a more personal and creative touch to the website. Although it is not essential to her, it means she is able to express more of her personality and create a bigger connection with her audience. The photos also show what happens behind the scenes of her career, which for most of her fans will be something interesting and enticing for them.