Digipak: Cover Art Patterns

In order to understand common features between Digipaks similar to our artist, we decided to review a certain number of Digipaks to look for particular trends or details that are evident throughout, so that we can conform to what our audience would like.

Halsey - Badlands

This is Halsey's cover art, which is our main focus for our artist. Since we are taking inspiration from her songs and music in general, we felt it was important to notice what she includes in her own promotional content. The style is very artistic and focuses a lot on the effect of superimposition and filters. The cover seems to blend real life with an artificial backdrop in order to create a dream-like vision. This is a theme paralleled throughout Halsey's album and therefore effectively works with this. The font isn't too overwhelming and isn't the main focus. Instead, obstructs the central focus of the cover to suggest an ambiguous and uncertain character.

Troye Sivan - Blue Neighbourhood

Troye's cover art also matches the artistic theme, with the cover looking like a painting in which Troye is presented in a neighbourhood. The use of this paint effect suggests that Troye is imagining a world or a state that doesn't exist, and that the power of his imagination is all that can link him to what he really wants. Furthermore, it can be said that the album's controversy around homosexuality could be affecting this; Sivan feels as though he has to conform to a normal, "picture perfect" lifestyle, which he could be using ironically through this cover art. The style of art is quite different from Halsey's cover, but works to present similar ideas and messages.

Lorde - Melodrama

This album cover helps to reflect the message seen through Troye Sivan's cover. The artistic style could be representative of the idea that Lorde is imagining someone she isn't, the idea that she wants to use her music to paint a picture of herself that isn't the reality, or that she's suggesting her true self is as unrealistic as the painting. The paint style makes it clear that this isn't a photograph, whereas it's much harder to decipher this in Sivan's album cover. This change could suggest that Lorde isn't trying to realistically re-paint herself, but is living inside a dream where she can show off an artistic flare.

Harry Styles - Sign of the Times

Harry Styles' cover art for "Sign Of The Times" is very simply artistic. The reflection of himself in the water, and the superimposition of Styles in a "red sea", helps to present a feeling perhaps of isolation, and the idea that he only has his reflection to keep him company. The idea of red could be reflecting the idea of love. Styles is very much trying to portray the idea that he feels alone.

Overall, it is clear to see there is an artistic and unique to each cover, which we will now try to envelop within our own cover. We will use this to portray a message, such as the meaning behind our title song, Control.